New Jersey sports betting action came roaring back above the billion-dollar mark in September with the return of NFL and college football. The Garden State broke one record last month and came close to two others.
The handle, or amount wagered, on mobile sports betting apps in the state last month came to $1,255,482,930. That broke the record of $1,209,701,318, which had stood since January 2022.
New York, which launched mobile sports wagering in January 2022, is the only other state that has ever surpassed $1.2 billion in handle in a month. Before New York’s launch, reports indicated that a sizable chunk of New Jersey’s action (perhaps 20% to 25%) came from across the border, from folks in the Empire State. When New York mobile betting began, New Jersey’s numbers dropped. But figures from 2023, especially in September, are a true indicator of New Jersey’s market rebounding from the loss of New York customers.
New Jersey Sports Betting, September vs. August
Total handle Mobile handle Revenue
September $1.299B $1.255B $111.145M
August $725.849M $697.070M $96.041M
Change Up 79.0% Up 80.1% Up 15.7%
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Overall Handle, Revenue Almost Set Records
New Jersey was just barely short of $1.3 billion in total wagering (mobile and retail combined) at $1,299,016,274 in September. That was the third-highest mark in state history, behind only January 2022 ($1.349 billion) and October 2021 ($1.303B).
That total handle mark for New Jersey sports betting was a 79% increase from August ($725.85 million) and up 49.9% in a year-over-year comparison with September 2022 ($866.72M).
Considering how betting action tends to peak in October with a jam-packed sports calendar, and the fact that this October contains five NFL Sundays and five Monday night games, don’t be surprised if New Jersey smashes its total and mobile handle records this month.
The online sports betting in the Garden State represented a 96.6% share of the total market share in September as mobile wagering by far continues to be the preferred option for New Jersey sports fans.
Sports betting revenue jumped into the nine-figure range last month, just missing out on the state record. Sports betting revenue rose 15.7% in a month-over-month comparison, from just over $96 million in August to $111,145,385. That September figure was also 13.4% higher than 12 months earlier when revenue hit $97.98 million.
Only in November 2021 ($114.79M) did New Jersey record more revenue from online sports betting and brick-and-mortar outlets combined.
NJ Sports Betting, September 2023 vs. September 2022
Total handle Mobile handle Revenue
September 2023 $1.299B $1.255B $111.145M
September 2022 $866.719M $807.776M $97.981M
Change Up 49.9% Up 55.4% Up 13.4%
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Mixed Returns For Gaming Revenue
The statewide total revenue for all forms of gaming in the state fell slightly compared to August. But Jane Bokunewicz, faculty director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism (LIGHT) at New Jerseys Stockton University School of Business, points out that the overall trend still very much points upward.
“At $3.93 billion, with an entire quarter remaining, total gross gaming revenues for Atlantic City’s casino operators may come close to $5 billion for the year — a feat last accomplished in 2005 and 2006,” Bokunewicz said in a statement to US Betting Report. “While market conditions have changed considerably since that time, and revenue streams have evolved with shifts in consumer interests, this would still seem an important milestone, especially ahead of anticipated market headwinds.”
September’s statewide total revenue for all gaming was $521,453,590, down 1.9% from August ($531,601,219) and up 7.5% from September 2022 ($484,964,422). But the internet gaming win increased 5.5%, from $155,274,526 the previous month to $163,790,486 in September.
Both figures were up significantly from September 2022 – a 21.1% jump in internet gaming win and a 7.5% increase in total gaming revenue.
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Jim Tomlin has more than 30 years of experience in sports journalism as an editor and writer and now lends his sports and gambling expertise to US Betting Report among other websites. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports.