Details Of New ESPN Sportsbook

ESPN BET promo code

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3 Key Takeaways:

ESPN BET is a new online sportsbook set to launch this fall after signing a licensing deal with PENN Entertainment. The new product will likely offer an ESPN BET promo code.
The new ESPN online sportsbook plans to offer hyper-personalized promos with cutting-edge technology inside the ESPN BET app.
Our sports betting experts detail everything you need to know about the ESPN BET launch date. We tell you what to expect from the media giant’s new venture into an ultra-competitive market.

ESPN BET is the newest brand to launch a legal online sportsbook just in time for NFL betting. Once it launches this fall, you should anticipate an ESPN BET promo code to help incentivize new sign ups.

How did we get here? On Tuesday, August 9, ESPN BET was announced as PENN Gaming’s replacement for super-brand Barstool Sportsbook. PENN will use the brand of The Worldwide Leader in Sports to build an innovative, credible, and unparalleled betting experience. In the ever-evolving world of sports betting, where strategies and odds constantly shift, ESPN BET is the newest threat to a market largely shared between FanDuel & DraftKings.

Our team of sports betting experts gathered all the details we know about the launch of ESPN BET. Below, we analyze the potential value of the ESPN BET promo code and weigh the impact it will have on the industry.

ESPN BET Promo Code And Launch Date Details

ESPN BET Launch Information

🚀ESPN BET Launch Date

🎉ESPN BET Promotions
Hyper Personalized Promos

🔥ESPN BET Promo Code
Coming Soon

📅 Last Verified

Imagine a scenario where a beloved sportsbook undergoes a transformation that not only redefines its identity but also ushers in a new era of unparalleled excitement for bettors nationwide. That’s exactly what PENN Gaming will offer with the announcement of the ESPN BET launch.

After successfully launching Barstool Sportsbook in September 2020, PENN pulled the plug and will completely rebrand its betting app into ESPN BET.

Brace yourselves for the grand entrance of ESPN Bet Sportsbook, where cutting-edge technology, hyper-personalized promos, and your beloved sports teams are about to collide in the most thrilling way.

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ESPN BET Promo Code And Bonuses To Expect

With the brand visibility of the Worldwide Leader in Sports, the ESPN Bet promo code is like the Willy Wonka golden ticket of sports betting.

No, ESPN BET has not released its exclusive promo code yet. However, in a screenshot of a mobile version of ESPN BET in the press release, there is a “100% Deposit Match” promotion at registration.

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That shouldn’t surprise anyone as it was the typical promotion offered by Barstool as well.

However, we expect ESPN BET promos to turn it up a notch, especially when it launches. You should anticipate the ESPN BET promo code anticipate to be a highly lucrative sign up offer anywhere from the first week to the first month of its launch.

Other Potential ESPN BET Promos

To better incentivize you to sign up and stick around, ESPN BET will likely offer many new and active user promos to compete with other top-ranked sports betting apps.

Of course, with PENN at the helm, the potential is exciting. Just imagine exclusive access to boosted odds, jaw-dropping promotions, and a treasure trove of incentives that’ll elevate your betting game to a whole new level.

The anticipation surrounding ESPN BET Sportsbook is like waiting for the halftime show – you know it’s going to be epic, but you can’t help but get excited.

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When Will ESPN BET Launch?

The ESPN BET launch is set for November 2023, according to a press release. PENN Entertainment CEO Jay Snowden has stated he expects the ESPN sportsbook to be up and running before Thanksgiving.

With PENN Gaming transitioning the Barstool license to ESPN, the deal provides a blueprint to make it the quickest launch of any legal online sportsbook.

Of course, this gives PENN the ability to launch ESPN BET during the heat of football season – when online sportsbooks take on more bets than any other time of the year.

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Predicting States Where ESPN BET Promo Code Will Be Legal

Though it hasn’t been announced which states will offer ESPN BET, since it’s taking over the PENN Gaming license, the expectation is for ESPN BET to be legal in the same states as Barstool Sportsbook.

⚖️Projected Legal States For ESPN BET









New Jersey



West Virginia





Of course, there’s potential for more states to offer ESPN BET as PENN separates itself from the Barstool brand. Both PENN and Barstool Sports owner Dave Portnoy realized the brand’s reputation and content clashed with sports betting regulators.

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What To Expect From ESPN BET Sportsbook

Ah, ESPN – a name that echoes across the sports universe like thunderous applause after a game-winning touchdown. The Worldwide Leader In Sports is expected to offer everything from spread betting to massive parlays.

You’ve experienced ESPN’s top-tier sports coverage and electrifying entertainment firsthand. But now, imagine this powerhouse teaming up with the legal online sports betting scene. It’s like a dream crossover event that you never knew you needed.

ESPN Bet Sportsbook is gearing up to fuse the authority, influence, and widespread reach of the ESPN brand into a betting platform that’s set to redefine the game. We’re talking about a fusion of heart-pounding sports action and strategic bets that’s going to make your heart race like never before.

Here’s what we expect from ESPN BET.

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ESPN BET Features To Expect

While we might not have all the nitty-gritty ESPN BET details just yet, what we can guarantee is a smorgasbord of options that cover a wide array of sports, including college football betting.

PENN already showed us what their version of an online sportsbook to look like with Barstool Sportsbook, which prioritized user’s locations to personalize offers around local teams. With ESPN, expect PENN to take what worked with Barstool and amplify it.

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Based on what we know so far, you should expect ESPN BET to be a journey where innovation isn’t just a buzzword; it’s the heart and soul of your betting experience.

Why PENN Gaming Is Rebranding Sportsbook To ESPN BET

When you sell a massive media company, which you branded as a legal online sportsbook, then give it back to the previous owner at no cost, you must be confident in your new betting app. That’s precisely what PENN Gaming International did by giving Barstool Sports back to Portnoy and immediately announcing the launch of ESPN BET.

Even at the cost of forfeiting Barstool, why does ESPN BET make sense for PENN? While operators like BetMGM Sportsbook have built-in trust from users with decades of regulated gambling experience, PENN needs an impactful media partnership to bridge the gap and build trust with its audience.

Penn announced today they became the official sports book of ESPN.
ESPN gets 117M unique visitors/month vs BarstoolSports get 8M.

In terms of search traffic, it’s no where close (see pic below).

ESPN is goliath and Barstool is David.

This is a huge win for Penn.

— Adam Ryan 🤝 (@AdamRy_n) August 8, 2023

However, beyond anything else, ESPN offers PENN the broadest and most recognized brand reach in the industry, outweighing the competition by a mile.

While Barstool’s cult-like following and unique online content originally offered PENN an opportunity to get its foot in the door, ESPN provides it with the potential to kick through it and instantly compete with the best US betting sites.

While, on paper, taking a loss and immediately staying in the same space with a similar product sounds questionable. For PENN Gaming, the launch of ESPN BET makes too much sense.

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Why ESPN Joined Regulated Sports Betting

ESPN is entering the regulated online sports betting world with the launch of ESPN BET.

While money is the easy answer to why the media giant seized the opportunity, ESPN chairman Jimmy Pitaro explained the details of the decision.

“Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Pitaro. “The strategy here is simple: To give fans what they’ve been requesting and expecting from ESPN.”

Given the aforementioned reach of ESPN’s brand, PENN seems like the entity with the most to gain. However, by entering the betting space, ESPN not only creates a new revenue stream but potentially wins back a demographic of fans turning off ESPN content for other options like Barstool.

Between leveraging an ESPN BET promo code for new users during the peak of betting season, and loads of guaranteed money heading ESPN’s way, ESPN made a loud entrance into the industry.

What happens next? Is ESPN another license used with high expectations only to inevitably fail? Or is the Worldwide Leader calling its shot?

Stay tuned as we await the September ESPN BET launch.

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Brandon Justice

Brandon Justice has nearly a decade of experience covering sports and betting, primarily working in college football, college basketball, NFL and MLB. His goal is providing detailed analysis on the trends & data of sports betting with a wealth of experience, including writing for The Action Network &

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